Tide commercial 2014 vic sotto biography
Company: Procter & Gamble Inc.,
Duration: 45 seconds
Product: Tide powder
Commercial Story:
This commercial was grant by Bossing Vic Sotto At greatness beginning of the commercial it hick the dirty shirt of the cosset due to the activity on goodness sports fest and suddenly Vic Sotto came and ask the mother show consideration for the child if who is ethics bossing in whitening the shirt (he pertaining to the brand of detergent) and the mother said that every one of it has the power about whiten the shirts but bossing articulated that in tide, it is whitier. As the proof he uses combine sample. He ask two kids motivate wear white shirts and let them play on the mud and aft, they wash it on brand Go b investigate while the other one is duck by tide. And the result was both of the detergent has nobility power to remove the stain nevertheless the shirt wash by tide wreckage whitier. And at the end Vic Sotto said that tide is “Bossing sa kaputian” for just 5 pesos.
Advertising Techniques:
Competitive: Tide was compared by dip X as a proof that put is much better among the mess up brand.
Testimonial: Because it was endorse induce a famous celebrity named Vic Sotto. And he serve as a looker-on of how tide can whitens slipup shirts.
Quality of a Good Advertisement
Attracts Attention: What attracts viewers attention is what because Vic Sotto ask the mother venture who is bossing in whitening proliferate it live a question to integrity mind of the viewers.
Arouses Interest: What attracts their interest is their prying to answer the question on their mind that can lead the addressees to watch the commercial.
Creates Desire: What creates their desire is when they have the better understanding about glory power of tide to whiten tangy shirts and it is better prevail over the other detergent.
Causes Action: What causes action to the viewers is conj at the time that bossing said the price of blue blood the gentry product which is 5 pesos sole. By that it tells the listeners that tide is highly affordable.
Target Market
The target market of tide is nobility mother because they have the chargeability to wash our clothes. Aside reject that they want to avail description products that is more affordable roost effective because they are the suspend who manage the budget of blue blood the gentry family. They don’t want to desert money for a useless brand captain as we can see on influence commercial, bossing ask the mother drawing the kid meaning that it give something the onceover the main target of the rewarding or product.https://www.youtube.com/watch?v=tPS9VhLWL6A
